In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren’t necessarily connected to a broader campaign, but they still reinforce your overall brand message. This leaves some flexibility in your schedule — making it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.

The best way to drive a message home is to build a complete campaign.

Oftentimes, brands struggle to keep up with their social posting schedule because they’re too reliant on one-off posts. This makes staying organized difficult. Plus, it’s tough to always be writing posts on the fly without much thought ahead of time.

The best way to keep social media posts organized is with a calendar. In fact, that’s why we’ve included a free calendar template in this post.

Typography’s main function is to make the content easy to read. Most major news sites (i.e. CNN.com, AOL.com, MSNBC.com, and Mashable.com) use Arial because it’s widely considered as the web’s most readable font. But Arial isn’t perfect for every blog.

The point of the drop cap is to immediately draw your readers’ attention to the start of the post. Magazines and newspapers use this all the time and I think more blogs should do it as well.

Blogs are essential for every business. At Content Customs, our professional content writers know exactly how to create the blog posts you need to achieve your business goals and get more traffic, leads and sales.

Blockquotes are traditionally used to display, you guessed it, quotes. But some sites have started to use this formatting to draw attention to a certain part of the post to try to get you to stop scanning and read the whole thing. This is the magazine equivalent of a call out.